Our strategy

Serving customers

Ahold’s strategy for sustainable profitable growth is designed to accelerate identical sales growth, improve returns, and build on our strong foundation to create value for shareholders. The strategy focuses on five areas:

  • Portfolio
  • Growth
  • Organization
  • Financial targets
  • Corporate responsibility

  • Our portfolio

    We operate food retail businesses in Europe and the United States. 
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  • Growth strategy

    We have transformed our banners into powerful local consumer brands.
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  • Our business model

    Our business model is a continuous cycle. 
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  • Organizational structure

    We operate from two continental platforms, Ahold Europe and Ahold USA. 
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  • Financial targets

    Our mid-term financial targets.
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  • Corporate responsibility

    Corporate responsibility is fully integrated into our day-to-day operations.
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